Key Findings, Observations & Conclusions

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Expanded Summaries & Observations by Topic

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Methodology, Research Design & Questionnaires with Survey Results

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Oregonians' Guiding Set of Values & Beliefs

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Oregon Values and Beliefs Project to Shape Decisions Across the State

The Oregon Values and Beliefs Project serves a multitude of purposes, perhaps most important—is to provide information to policymakers and interest groups about regular Oregonians and how they really feel about the most fundamental issues of the day.  The political discourse of our state, and our nation, is often driven by presumptions about public attitudes.  The goal of this project is to test the validity of some of these presumptions.

The Oregon Values and Beliefs Project was led by DHM Research, a Portland firm with more than three decades of experience in communications, marketing, and surveying for clients in the Pacific Northwest and throughout the country.  PolicyInteractive Research, a Eugene nonprofit organization that focuses on values-based opinion research, also participated in conducting the project.  Both firms are independent and non-partisan.  Sponsors include Oregon Health & Science University, The Oregon Community Foundation, Oregon State University, and Oregon Public Broadcasting.

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true-north-logoWhat We Found…

OREGON’S TRUE NORTH

Oregonians across the state share a True North—a guiding set of values and beliefs—on many  topics. Whether you live in Northwest Portland or on a ranch in Eastern Oregon, you are likely to appreciate the same things about living in Oregon and to rate the importance of public services similarly.

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Project Sponsors
Research Partners